DiBartoli Coffee Roaster

When Di Bartoli first approached Atoma Design their brief was to transform their tired retail space, their outdated home barista centre. Producing small quantities of boutique roasted coffee, selling coffee machines and equipment aimed at the home barista market, the brief is to create a mulit-sensory retail experience that would disrupt the current brand position.

This sensory experience is very important to the brand as the act making coffee ignites the senses. Moving away from traditional shelves lined with coffee making products and tools and a point of sale located at the end of your retail journey, we have developed a concept that breaks down these past notions of retail.

The customer is invited to engage all of their senses in the process; they can taste, touch, smell and play with the coffee machines, whilst learning how to create a great cup coffee, as if they were in the comfort of their own home. Informal lounges and coffee tables form part of a series of architectural forms that, invoke a sense of the domestic, whilst also catering for the new retail displays. Along with the architectural retail disruption came a rebranding and new online platform.

The branding and architecture from the very beginning have been integrated and run in unison throughout the project The branding is informing the architecture as well as the architecture informs the branding.

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